Sony Ericsson

Andreas Holfve, Sony Ericsson Mobile Communications, London. "Trademark Design provides a successful brand management system for our markets throughout the world allowing the corporation to push and pull information for campaign development. I would highly recommend Trademark Design for any brand and campaign development." Mobile communications equipment giant Sony Ericsson appointed Trademark Design to refine the reproduction qualities of the original Japanese design. Trademark made subtle refinements that radically improved the reproduction quality to include a...
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Telkom

With the introduction of broadband, Telkom commissioned Trademark Design to brand their broadband product. Telkom were to offer greater bandwidth at lower prices to capture the majority of the market. With this in mind the proposition was to sell speed and can be communicated with the use of African speed icon, the Cheetah. Although Cheetah's have been used, with Telkom's budget plus the green communication line below the logotype it would soon become their property. The execution would be a line art version to ensure perfect reproduction. All applications were considered from electronic to...
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