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Trademarks


 
 
GlaxoSmithKline

John M Clarke, President Worldwide, GlaxoSmithKline Consumer Healthcare has worked with Trademark Design for more than 25 years. "The relationship has been an enduring one, in countries including South Africa, the UK, the US and Canada. The design work and its Global application have always been of world-class standard and bought excellent results in the market place." The Future group, created to bring the GSK Healthcare world closer together. The new Healthcare Future group has been formed to apply the known success factors of the existing GSK Healthcare...
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Vamp

Trademark Design was approached to consider a name and trademark for a small project consultancy adding value to medical products and practices. We decided on the name Vamp as it is an acronym for 'Value Added Medical Products'. By creating a medical cross device with 'building blocks that fit perfectly in place, the mark literally communicates the method'. The device was created with an animation in mind, by sliding the cubes in together from 6 different directions.
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Medical Research Institute

A US medical advertising agency had been commissioned to develop an adverting campaign to launch a new facility of the Medical Research Institute. Simplistically, most medical research is study and investigating causes and cures for a condition. Symbolically integrating an eye device into a medical cross gives a minimal interpretation that can be applied to just about any aspect of the institute. Not only is this trademark appropriate but elegant and economic.
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CURE

The Institute of Infectious Disease and Molecular Medicine. Whilst being an accurate description of the organisation it is not used as a brand name by the scores of people who come in contact with it, by the staff or the many Professors who are employed by the organisation. Trademark Design was asked to assist in a pitch to explore the options available to overcome the problematic name.
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