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Trademarks


 
 
Liberty

Liberty is a progressive wealth management group, which for more than fifty years has delivered long-term solutions that assist customers to achieve financial stability in their chosen lifestyles and throughout their life cycles. The origin of the torch trademark is that of New York's Liberty statue. Trademark design was commissioned to create a strategy and design a device to be more approachable and offer customers flexible choices and confidence to make the right choices no matter what their stage of life. The flame was simplified and a stylised protective shield added with multiple...
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Charter Life Assurance

Charter Life Assurance was a pioneer in offering alternate life assurance products, their brief was to create an identity that communicated both the sense of establishment and future thinking. The original corporation was established from the merged products of satellite companies. The trademark is symbolic of an official or legal paper seal and the white dove of peace which when, reproduced in the bottom right side of applications created the status of officialdom.
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