Barloworld Leading brands

The Barloworld identity has been developed to convey what the organization does and where it is. The World icon positions it in every market, while the promise "Leading brands" both describes being ahead of the competition and its expertise in business. Barloworld Leading brands is at once a revolutionary and evolutionary identity. It retains equity from the previous identity, in the Barlow name, the blue colour and the new world iconic graphic device. It expands the name ten fold and is at once familiar and unique worldwide. The Barloworld identity has been developed to convey what the...
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Sony Ericsson

Andreas Holfve, Sony Ericsson Mobile Communications, London. "Trademark Design provides a successful brand management system for our markets throughout the world allowing the corporation to push and pull information for campaign development. I would highly recommend Trademark Design for any brand and campaign development." Mobile communications equipment giant Sony Ericsson appointed Trademark Design to refine the reproduction qualities of the original Japanese design. Trademark made subtle refinements that radically improved the reproduction quality to include a...
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