A1pha

The company's origins date back to 1934 as Anglo Alpha Cement. Over the years, leading up to 1996 the company had built an infrastructure of cement manufacture, products and services in Southern Africa with 2,000 staff and almost 1,000 contractors, cement production of 4 million tons from 6 production facilities and 9 distributed depots. Trademark Design's strategy was to create dynamic and flexible brand architecture to communicate the company's vision of values and design flexible nomenclature and applications systems for: A1pha = word mark, A1 = brand mark, A. = trade mark. This unique...
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Home Finders

The Home Finders are both real estate agents and a construction company. The operation assists clients to locate and purchase property then prepares plans and builds the home. Trademark Design focused on the construction aspect of the service as the client kept repeating the phase "it's all about bricks and mortar". A novel idea was building the trademark with real bricks and mortar to give a three dimension sign. Other promotional ideas included three dimensional key rings made of Lego blocks. The Home Finders sponsored the local ice hockey team, the hockey jerseys were designed to have a...
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