Sasol

Pieter Cox, Chief Executive Officer and Deputy Chairman, Sasol Group Worldwide. "The uniqueness and visual appeal of the new identity will ensure that Sasol stands proud in the company of other global leaders." Trademark Design created the new Sasol identity and compliance application system. The Company's group structure is symbolised as hydrocarbon molecules orbiting the core electron, and each reflecting as part of the whole. Intellectual capital was retained in the blue tones traditionally associated with Sasol. The new identity expresses the promise of...
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